The Americans with Disabilities Act (ADA), signed into law in the United States on July 26, 1990, prohibits discrimination of people with disabilities, and is meant to ensure disabled US citizens, regardless of specific disability, are provided with the same opportunities as non-disabled citizens. ...

Website speed, which can actually be thought of as two separate elements (how quickly the web page downloads from the hosting server & how quickly all content on the web page displays in the browser), plays a significant role in both organic rankings and visitor behavior. Over 50% of visitors to a website will abandon it if it takes more than three seconds to load (WebsiteSetup.org). ...

If you’re a digital marketer or small business owner who manages their own website, you’re likely familiar with Google’s web analytics platform, commonly and simply known as Google Analytics. This platform aggregates site traffic data and allows marketers, website admins, and business owners alike to review user metrics such as bounce rate, click-through rate, pages per session, page views, time o...

According to a recent study by CHEQ (a marketing security company that gathered data from over 12,000 customers), an astounding 27% of website traffic is fake. Unfortunately, this means botnets, data centers, automation tools, scrapers, crawlers, proxies, click farms, and fraudsters are causing a massive problem in the digital marketing world. ...

When it comes to SEO, one of the most commonly asked questions by clients is “how long does SEO take?” For clients and SEOs alike, this question can lead to some rather frustrating responses. Are these answers dishonest or evasive in nature? Probably not. Experienced SEO professionals understand why clients ask this question, and know how to effectively manage expectations when responding. Read on...

Maybe you've heard of Google Discover, but don't know exactly what it is or what its usefulness is when it comes to SEO or even personal use. Google launched Discover back in September of 2018, but it's an application that has to be accessed on your mobile device. It functions similarly to Facebook’s and Instagram’s feed functionality. Discover will show you articles and content based on your inte...

...

As we continue working with clients on their website development, search engine marketing (SEM), and search engine optimization (SEO) efforts, more questions are being asked about how social media can be utilized for their business marketing, and where to start depending on budget and industry. ...

If you’ve dipped your toes into the world of search engine optimization (SEO), you’ve likely stumbled across the mysterious metric of domain authority (DA) in one form or another. Domain authority, domain rating (DR), authority score, etc. are all similar metrics used and developed by SEO tool creators such as Moz, Ahrefs, and Semrush to measure the overall quality of a webpage – that’s the intent...

When you whip out your phone and do a quick online search for a local restaurant that you’ve never been to before, what’s the first thing you check before deciding to pull the trigger and dropping your hard earned cash? That’s right! Like everyone else you check the Google Reviews, why? Because who wants to spend their hard earned dough on crappy food or bad service. ...

Your digital marketing serves as the bridge between your operational success and advertising opportunities. Adopting innovative digital solutions can improve your conversions, ultimately. Here at SEO Idaho™, we provide digital marketing services that help your business gain the brand recognition it deserves ...

What is Google’s Core Web Vitals update? In early 2020, scuttlebutt (Navy and Marine jargon for gossip) began to appear on the internet regarding a Google update targeted at improving UX (user experience - how a user experiences and interacts with a web page). Not long after the gossip began, Google announced the addition of core web vitals as a ranking signal for search results. Core web vitals a...

The average lifespan of a guppy is about 2 years. Surprisingly, perhaps, your website’s lifespan may not be much longer. Guppies are, well, guppies, and 2 years is more than enough time to accomplish all the regular guppy milestones: birth, eating, swimming, fish college, (I assume, unless the guppy has valuable trade skills), and eventually transitioning into the guppy afterlife. ...

On December 3rd of this year, Google launched its third core algorithm update of 2020, and it’s been interesting. Quick review: large, core-algorithm updates by Google are different from the minor daily search updates Google implements. The small, daily updates implemented by Google are mostly imperceptible to normal search engine users and SEO specialists. Consider the fact Google implemented ove...

You have a website, now what? Have you considered writing content in the form of a blog article? A “blog” is a shortened version of a “web log.” This is a digital record of information that displays information that would be helpful to a reader. Typically, they are placed on a website in reverse chronological order. The latest entry will be at the top of the list of archived entries. ...

On December 3rd, Google announced implementation of a broad core algorithm update. While Google releases hundreds of algorithm updates a year, sometimes several in a day, most go relatively unnoticed as they are minor changes meant to improve Google’s search algorithm. In contrast, broad core algorithm updates are typically released much less frequently, and they tend to be a source of concern and...

Here at SEO Idaho, we are often asked by our clients, “how I can I grow my google my business, and get more customers from it?” This is an excellent question, and SEO Idaho wants to help. So, we decided to put together this guide to help you leverage your google my business account and grow customer engagement. ...

SEO Idaho contracted with Specialty Fulfillment Center for a website revision and national search engine optimization services in early 2020. The site was rebuilt on a Joomla Content Management System to achieve enhanced speed optimization, and design elements were updated to modernize the feel of the site. As an established order fulfilllment center with over 30 years of experience in the profess...

Our goal as digital marketers should be the same as google's or any other search engine for that matter, "to deliver accurate information to the end user." Knowing your target audience can mean the difference between obtaining a solid rate of return (ROI) on your ad spend, or throwing good money after bad. In today's blog entry, we are going to dive deep into the world of your digital footprint an...