President & CEO - SEO Idaho™, Thrive Web Designs, HostCozy

Mr. Minic is currently serving an active role as CEO of SEO Idaho™, Thrive Web Designs, and HostCozy. Mr. Minic is an integrity driven leader that believes in providing mentorship and constantly pursuing continuing education to achieve personal and professional growth. Mr. Minic has owned 15 companies in his entrepreneurial career including through acquisition.

In his current role, he is responsible for designing strategy and policies, building and fostering business relationships, improving the company’s fiscal strength, supporting ongoing digital business transformation, setting future strategy and goals as well as project management for multiple SAAS products going to market in fiscal 2024.

Specialties: Business management and digital marketing expert. Google certified in analytics and google ads management, full stack web developer, search engine optimization expert with 15 years real world experience in application, deployment and reverse engineering of advanced algorithms, and AI (artificial intelligence) digital footprint expert.

Recent achievements: SEO Idaho™, winner of the Torch Award, 2022 Small Business Of The Year in the State of Idaho. Currently SEO Idaho™ is a finalist for the 2023 International Torch Award, 2022 inductee to the Board Of Directors for The CWI (College Of Western Idaho) Foundation Board.

Mr. Minic is a husband, father of 7 and grandfather of 2. His hobbies include fly fishing, archery hunting, hiking, camping, reading, and building out a small ranch near Kuna Idaho.


SEO Team Manager

A passionate young man with an impressive work ethic, Abi is dedicated to serving others and the community. As such, Abi joined SEO Idaho™ with the primary goal of helping local and national companies to grow through dedicated, integrity-driven work. Abi quickly advanced from an SEO Specialist to the SEO Team Lead role at SEO Idaho™, owing to the exceptional quality of his work and his unparalleled focus on winning organic rankings for our clients. 

Initially introduced to coding and website development while attending Boise State University, Abi originally intended on pursuing a career in software development. After his sophomore year, Abi began attending a Treasure Valley coding boot camp and successfully completed a full-stack. immersive course resulting in several dignified certifications. His primary coding languages include Python, C#, and those included in the MEAN stack.

Upon graduating, Abi interviewed and was promptly hired by SEO Idaho™, and he has been a passionate champion for the agency ever since. Abi's entrepreneurial spirit, desire for continued learning, and passion for technology extend well beyond his time working for SEO Idaho™, leading to his success as an investor and property owner.

Outside of SEO Idaho™, Abi spends his time volunteering as an interpreter for the Nepalese community, participating actively in SEO Idaho's Feed the Homeless events, and spending time with his family and friends in Boise. Coming from a foreign background, gratitude and integrity are traits that Abi gives the utmost priority to. 

“While there’s life, there’s hope”


Jason Fackrell

PPC Account Manager

Jason Fackrell is a digital marketing professional with over a decade of experience in the industry. He's been working hard for the past 12 years, mastering the art and science of digital marketing and working tirelessly to stay ahead of the curve and provide the best possible results for our clients.

Jason is the real deal when it comes to all things digital marketing - SEO, email marketing, PPC/SEM, Social Media, and client relations. He's put in the work and dedication to master his skills, and his knowledge and expertise are next-level

But Jason's not just a marketing guru. He's also an accomplished outdoorsman and family man. He loves to spend his free time exploring the breathtaking wilderness of Idaho, hunting, and just being one with nature. And when he's not out experiencing the great outdoors, he can often be found cheering on his children in martial arts competitions throughout the Treasure Valley.

Despite his many accomplishments and interests, Jason remains humble and always puts clients' needs first. He is a true professional who takes pride in delivering top-notch service and results, and he is always looking for new and innovative ways to help our clients succeed.

Joe Davidson

Digital Marketing Specialist

As a Boise native with a background in creative writing, video production, and web design, Joe Davidson brings a unique blend of skills to the table as a digital marketing specialist. Joe has a passion for the creative challenges the industry brings and is always seeking new ways to engage and connect with audiences.

When Joe isn't hard at work, he can be found publishing video essays on YouTube under the name MTGJoeD. He also enjoys spending time writing, reading, and exploring the beautiful hills of Idaho with his beloved dog, Loki.

Joe is a talented and dedicated professional who is committed to delivering results for SEO Idaho’s clients. With a keen eye for detail and a love for all things digital, Joe is a perfect asset for any digital marketing project.


Peyton Adams

Digital Marketing Specialist

Peyton is from Colorado but has lived in Boise since 2018. He graduated from Boise State in 2022 with a Marketing degree and a minor in Entrepreneurial Management. Peyton is passionate about helping small businesses grow and reach their goals. He has experience marketing for local businesses throughout the treasure valley. In his free time, Peyton enjoys hiking, camping, off-roading, skiing, and golf. He is excited to use his digital advertising experience and creative skills to help our clients grow.

Kendall powell

Website Updates

Kendall Powell is a web developer hailing from the beautiful Treasure Valley. After graduating from the Boise CodeWorks Bootcamp in February 2023, Kendall has quickly proven himself in the world of web development. But his love for computers started long before that - he's been building and tinkering with machines since he was a kid, and that passion is what ultimately led him down the path of software development.

But Kendall isn't just a tech whiz - he's also an avid gamer with a seriously impressive collection. From PC to Xbox, PlayStation to Nintendo, Kendall has seen it all and played it all. And if you're ever looking for him, chances are you'll find him in his newly decked-out game room, complete with a Marvel Ironman theme.


Caydon Farrell

Website Updates Associate

Caydon Farrell, a Boise native, seamlessly fuses creativity, athleticism, and a newfound passion for web development. Raised in the vibrant city of Boise, Caydon's journey began with a natural talent for digital artistry, refined through formal education and hands-on experience. A standout football player in his youth and semi-professional career, Caydon not only showcased physical prowess but also developed crucial leadership and teamwork skills, instilling in him a strong work ethic and determination that propels his success today.

Beyond the athletic arena, Caydon found self-expression in digital art, exploring mediums from illustration to video production. His creativity knows no bounds, setting the stage for a promising career in the creative arts. Motivated by a desire to merge artistic flair with the digital landscape, Caydon boldly transitioned into web development. Immersing himself in coding languages, UI/UX design, and web development intricacies, he showcases adaptability and a willingness to embrace new challenges.

As Caydon Farrell charts this new career chapter, his commitment to excellence and passion for innovation positions him as a promising talent in the digital landscape. Whether crafting visually stunning designs or collaborating with development teams, Caydon's journey is marked by resilience, versatility, and an unwavering dedication to growth. In summary, Caydon Farrell isn't just an employee; he's a dynamic force at the intersection of art, athletics, and technology, ready to leave a lasting impact in the web development industry. His story embodies constant evolution, reflecting adaptability and the relentless pursuit of excellence.