Purpose Google Analytics is a web analytics service that pulls data from your website and visitors to provide insightful statistics that can be used with Google's analytical tools to help improve search engine optimization and the effectiveness of marketing efforts. Google Analytics lets users track their website's audience, behavior, and conversions. Using this data, Google provides users with data visualization tools that enable them to create custom reports to display changes in data over time. How Google Analytics works By adding a small piece of JavaScript measurement code to each page on your site, Google Analytics can collect user data. Every time a website visitor is on a webpage with the tracking tag, Google Analytics will collect anonymous data on how the user interacts with the page and will send it to an online data server. Google Analytics can collect data on metrics such as bounce rate, sessions by channel, average session duration, conversions, page views, and more. Google Analytics will also gather information on user dimensions like user language, browser type, traffic source, device type, operating system, and more. Using this data, you can use tools provided by Google Analytics to generate customizable reports to track and visualize data. Features Google Analytics has a range of tools to help users visualize, collect, filter, segment, and share data.

Let’s face it, there are not many Google Ads marketers who enjoy scrubbing search terms on a daily basis, right? Of course not, it’s boring, mundane, and gets old extremely fast. Especially when you’re having to Google every search term to make sure whether it’s relevant or not, or service based or product based. The last thing we want to do is to scrub (negative) a highly relevant search term.Sometimes it’s tricky, especially when acronyms are used and even singular or plural terms can make a big difference. Sure, we know what our clients’ businesses are but it’s hard to be an expert in every industry.  Having gotten that out of the way, we all know how important it is to scrub search terms to not only save our clients money, (how cringeworthy is it when you see a completely irrelevant search term that costs $40+ a click?), but it also teaches Google’s AI what we’re really wanting to target with our ads. There are some industries that Google seems to really struggle with, showing a lot of their ads with irrelevant search terms. Every Google Ads marketer knows what it’s like to have Google showing your ads for product based search terms when the client is service based only. As a matter of fact we currently have such a client. It seems Google is insistent on putting this particular client in a product based category when the client is clearly 100% service based, having zero mentions or information on their website about any type of product. This led to us having to scrub the search terms almost every day in the first few months. After a while it started to work and it seems Google’s AI finally got the hint and started showing their ads more relevantly for the service based keywords we've been targeting all along. It’s still a fight but one we seem to be winning as long as we scrub and scrub.  It’s frustrating seeing your local service based client competing against Amazon for product based search terms but we know Google is still improving and their algorithms are getting better and better. If you’ve been doing Google Ads for more than 10 years you'll know exactly what I’m talking about. One piece of advice if you’re not doing it already is when in doubt copy the search term and paste it into Google, this will show you exactly how Google views the term. There’s been plenty of times I thought the keyword was one thing and Google viewed it completely different. I seem to do this a lot with local-based service companies, every now and then you’ll be amazed as to what Google’s definition of the term is.  Continue scrubbing those terms, it seems to be a never ending battle but one you'll win with time and persistence.  If you're looking for a company who are experts in Google Ads, have integrity, and put in the elbow grease then contact SEO Idaho™ today. We take pride in our work and you'll get 100% transparency from us. We're based in Boise, Idaho.

The Americans with Disabilities Act (ADA), signed into law in the United States on July 26, 1990, prohibits discrimination of people with disabilities and is meant to ensure disabled US citizens, regardless of a specific disability, are provided with the same opportunities as non-disabled citizens. If you operate in one of the 12 categories of public accommodation (as categorized by the ADA), which includes just about every business that provides goods or services to the public, your business is required by the ADA to make certain modifications to serve disabled customers and keep your business accessible to all. Historically, ADA requirements have been associated with issues related to the physical accessibility of a business’s facilities by disabled persons.

Even during a long-lasting recession, marketing is important. As the economy recovers and people begin to spend again, businesses with a marketing presence are better positioned than competitors to attract growing volumes of customers. Marketing isn’t just about selling stuff to people. It’s also about making sure your business is visible and/or discoverable in the right places at the right time and getting the word out there so that when customers do need what you sell, they know where to find you. So how can you make sure your business gets noticed and how can you get more customers through the door during tough economic times like a recession?

Artificial intelligence (AI) and machine learning have become buzzwords in the world of search engine optimization (SEO). While some experts argue that AI is still in its infancy and not ready for prime time, others believe that it holds enormous potential for improving SEO efforts. In this blog post, we will explore the use of AI in SEO, discuss the pros and cons of using it, and provide some tips for getting started. One of the most promising uses of AI in SEO is the ability to analyze and interpret large volumes of data.

As a website owner, it's important to strike a balance between delivering high-quality images to your users and ensuring that your website loads quickly. On one hand, high-quality images can enhance the user experience and make your website look more professional. On the other hand, large image files can significantly slow down your website, leading to a frustrating experience for your users. So, how can you find the right balance between image quality and website speed? Here are a few tips: Compress your images:

Website speed, which can actually be thought of as two separate elements (how quickly the web page downloads from the hosting server & how quickly all content on the web page displays in the browser), plays a significant role in both organic rankings and visitor behavior. Over 50% of visitors to a website will abandon it if it takes more than three seconds to load (WebsiteSetup.org).

If you’re a digital marketer or small business owner who manages their own website, you’re likely familiar with Google’s web analytics platform, commonly and simply known as Google Analytics. This platform aggregates site traffic data and allows marketers, website admins, and business owners alike to review user metrics such as bounce rate, click-through rate, pages per session, page views, time on page, etc. This information can then be used to direct future marketing decisions and to shore up deficiencies in a website that are leading to poor user-experiences or hindering conversions.

According to a recent study by CHEQ (a marketing security company that gathered data from over 12,000 customers), an astounding 27% of website traffic is fake. Unfortunately, this means botnets, data centers, automation tools, scrapers, crawlers, proxies, click farms, and fraudsters are causing a massive problem in the digital marketing world.

When it comes to SEO, one of the most commonly asked questions by clients is “how long does SEO take?” For clients and SEOs alike, this question can lead to some rather frustrating responses. Are these answers dishonest or evasive in nature? Probably not. Experienced SEO professionals understand why clients ask this question, and know how to effectively manage expectations when responding. Read on to learn more about the role time plays in search engine optimization, and we’ll share the time frame we use for our Google Page 1 Guarantee and why we think this is an acceptable timeframe for SEO work.