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Digital (Online) Marketing in Boise

Digital marketing, also known as online or internet marketing, consists of those marketing services designed to boost brand awareness, attract new customers, and increase business revenue using the internet, social media, and other forms of digital advertising such as pay per click (PPC).
Google averages over 2 trillion searches a day (some sources have it closer to 5.5 billion per day - still a significant number). That’s an incredible volume of search queries being performed by users seeking information and/or searching for businesses to purchase services and goods from every day. This creates an environment ripe for growing your business.

The issue, however, is rising above the fray in those 2 trillion searches and being seen when there’s so much information and content out there to sift through. Digital marketing is the missing link that connects your services and products with prospective customers who are looking for your products/services. By leveraging organic search rankings, pay-per-click advertising, Google Business Profiles, aggregator sites, and social media, businesses can dramatically increase the visibility of their brand, products, and services, ultimately driving more sales and leads.

Digital marketing helps your site to be seen and helps your business expand into new audiences and locales. It boosts your digital assets to the top of mind for targeted clientele who have an interest in your services or products and facilitates a simple journey from awareness to purchase.

Without performant digital marketing, your digital assets will remain buried beneath the incredible amount of content that already exists on the internet. At SEO Idaho™, our 6 Pillars of Service are meant to be a cohesive service offering that handles each facet of the digital marketing journey for our clients.

We are the top Digital Marketing Agency in the Treasure Valley area.

How Can SEO Idaho’s Digital Marketing

Services Help Your Business?

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Search Engine Optimization (SEO)

Improved organic search engine rankings. The majority of clicks on a search engine result page (SERP) go to the highest-ranking entries. The further down a SERP you go, the less traffic the entry attracts. According to Moz, Page 1 of Google’s SERPs captures 71 - 92% of search traffic clicks. Page 2 receives 6%. Clicks don’t change depending on page position either. Each of the 10 entries on Google Page 1 receives
different amounts of the total clicks to the page, with the most clicks typically going to the #1 position, and a gradual decrease in clicks seen at each spot moving down. If you’re not on Google Page 1, your website isn’t being seen.
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Pay Per Click (PPC)

Increase brand awareness and reach, and immediately drive sale and attract leads. Unlike SEO, which can be a long-term investment, PPC advertising facilitates an almost immediate return on investment (ROI). Not only that, but you’re sending positive signals to Google as you drive advertisement traffic to your site, which can positively impact signals used in Google’s ranking algorithm. Finally, PPC campaigns end up compiling an incredible amount of useful data about who is engaging with your ads and what copy is most performant (i.e. it helps identify your primary target audience and what ads they’re responding to).
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Social Media Marketing

Increase platform engagement, keep business page lively and current, and advertise to prospective audiences that have expressed an interest in services/businesses in your niche. SEO Idaho™ can manage your businesses social profiles to maintain an active feed and promote engagement. We can also manage social media advertising to target and capture users in all phases of the customer journey.
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Website Design & Development

User-friendly, custom-designed mobile responsive websites built with digital marketing success as the primary focus. This component of digital marketing has the potential to profoundly impact marketing performance as it will intertwine with practically all of your other digital assets. A well-built foundation ensures current and future marketing success.
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Branding & Logo Design

Stand out and become instantly recognizable based on your company’s fonts, colors, and logo. We design logos that reflect your business values and targeted audience, helping you to connect with customers via brand recognition.
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Hosting

Fast, secure, and affordable hosting offered only to SEO Idaho™ clients and pre-vetted websites. Our hosting is specifically built for SEO and digital marketing clients. As such, speed and security are heavily protected components of our hosting. By hosting with HostCozy, you’re ensuring your site is live, fast, and secure, and you free up worry about hacks and performance issues from sharing an overwhelmed server. All hosting includes free SSL integration for end-to-end encryption (another significant Google data point for organic rankings).

Request a FREE Consultation with an Internet Marketing Expert at SEO Idaho™ Today

The SEO Idaho™ Difference at a Glance:
  • 10+ Years of Industry Success
  • National and Local SEO clients Represented in 17 States
  • Propriety Onsite Optimization
  • Full Stack Web Development & Design Team
  • No Outsourcing

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