Digital Footprint Audit
Strengthen Your Online Presence with a Digital Footprint Audit
Your business’s digital footprint plays a crucial role in how potential customers find you online and how your website ranks on Google™. At SEO Idaho™, we help businesses take control of their online presence with our Digital Footprint Audit service. Our comprehensive audit identifies inconsistencies, missing listings, and optimization opportunities across the web to ensure your business information is consistent across the web.
What’s Included in Our Digital Footprint Audit?
Our team thoroughly audits your existing business listings, launches a citation builder campaign to correct and optimize your online presence, and provides a dashboard to track your progress. This process enhances your SEO, builds customer trust through consistent information, and strengthens your company’s online visibility.
1. Business Listings Audit
We start by conducting a thorough audit of your existing business listings across major directories, search engines, and social media platforms. This includes checking for:
- Incorrect or outdated business information (NAP: Name, Address, Phone Number)
- Duplicate listings that need to be removed or merged
- Missing business profiles that need to be created
2. Citation Builder Campaign
Once we identify the gaps and inconsistencies, we launch a Citation Builder Campaign to:
- Create new, accurate business listings on high-authority directories
- Fix and update existing citations to ensure consistency
- Strengthen your local SEO by improving your credibility with Google™ by having consistent business information across the web.
3. Citation Tracker Dashboard
After improving your business listings, we set you up with a Citation Tracker Dashboard so you can monitor your progress in real-time. This powerful tool provides:
- A centralized view of all your business citations
- Alerts for discrepancies in business information
- Ongoing tracking of your business’s digital footprint health
- Performance insights to measure impact
Why a Digital Footprint Audit Matters
Maintaining accurate and consistent business listings across the web is essential for local search rankings and customer trust. Search engines prioritize businesses with consistent, verified citations, which means:
- Higher search engine rankings
- Increased online visibility
- Improved credibility with potential customers
- More local traffic and leads
Citations are Valuable Digital Assets for Your Business
Citations serve as digital assets for your business, they facilitate users in finding your business and while also strengthening your website’s search rankings. Maintaining consistent business information across online platforms is key to building trust with customers and establishing credibility with Google™. A business with accurate and uniform citations signals to Google that it is reliable and trustworthy, ultimately improving its online visibility.
Frequently Asked Questions
Q: What is a business citation, and where are they found online?
A: A business citation is an online listing that includes your company’s name, address, phone number (NAP), and often additional details like business hours and a description. These citations appear on directories such as Yelp, the Better Business Bureau, and local Chamber of Commerce websites. They can also be found on social media platforms, search engine business profiles, and industry-specific listing websites.
Q: Does the Citation Builder Campaign create and fix all my business listings online?
A: When we launch a Citation Builder Campaign for your business, it will correct and create the majority of the key listings. However, some websites may require you to manually claim, update, or create citations. This process often involves logging into an existing account or setting up a new one, making necessary changes, or requesting updates to your business details.
Q: How long does it take for a Citation Builder Campaign to show results?
A: While every campaign is different, typically, you’ll start seeing initial improvements within a couple of weeks of launching your Citation Builder Campaign. Full results usually take around three months, depending on factors like the number of listings created or updated, the quality of the directories, and the consistency of your business information across the web.
Q: What is the difference between a citation and a backlink?
A: A citation refers to the mention of your business name, address, and phone number (NAP) on external websites such as directories, social media platforms, and search engine profiles. A backlink, on the other hand, is any web page that contains a link to your website, whether from quality or malicious sources. A citation often doubles as a backlink because your business listing typically includes your website’s URL.
Take Control of Your Online Presence
Don’t let inaccurate or missing business listings hurt your visibility, or damage your trust with your customers. Contact us today, and let the experts at SEO Idaho™ perform a Digital Footprint Audit to strengthen your online presence and aid your website’s rankings.