Behavioral Ad Targeting & Retargeting
What is Behavioral Targeting & Retargeting
Behavioral targeting is a marketing method that uses data from users’ online behavior to strengthen advertising campaigns. Behavioral targeting involves segmenting your audiences based on their interests, shopping behaviors, life events, and demographics. This information helps create ads that are more relevant to your target customers and will show your ads to those who are most likely to be interested in them.
Behavioral retargeting uses that same data from behavioral targeting but is used to target consumers who have a previous relationship with your business. By tracking users who have interacted with your website, ads, email campaigns, and social media, you can target these individuals by showing them relevant ads as they browse. Retargeting’s purpose is to bring your brand and products to the forefront of past visitors’ minds.
How Behavioral Targeting & Retargeting
Can Help Your Business
Behavioral Targeting:
- More efficient and effective advertisements:
- Since the ad has been personalized to the viewer’s likes and needs, users are far more likely to click on the ad, causing an overall greater clickthrough rate.
- By targeting users with favorable affinities, shopping history, stage in the buying process, or demographics, ads can be created that more effectively reach the consumer, therefore improving conversion rates. These customers are also more likely to continue down the buying process.
- Increased User Engagement
- When ads are relevant and deliver value to the customer, they are more likely to engage with the ad and seek out more information from your website.
- Improved Customer Experience:
- When the ads are catered to the viewer, their browsing experience becomes more enjoyable overall, leading to higher user satisfaction.
Retargeting:
- Increased Conversions
- Users with previous intent are more likely to convert than new users.
- Individuals who are already aware of your company will have greater trust in the brand, than anyone who is interacting with your business for the first time.
- Increased Brand Awareness and Product Recognition
- Retargeting provides additional points of contact with your product and brand, increasing piece of mind with your target market.
- Repeat customers
- Encourages your previous customers who have already made a purchase to return and purchase again.
- Opportunity to cross-sell to your previous customers with ads for a similar product.
How SEO Idaho™ Can Reach Your Businesses’ Unique
Customers With Behavioral Targeting
Through online data from potential customers’ online browsing and shopping behaviors, SEO Idaho™ can segment your audiences to reach your most relevant user bases. We can segment your audiences with the following:
- Affinity Segments: With affinity segments we can reach users based on their passions, habits, and interests, helping us target those who would be most interested in your businesses’ offerings.
- Life Events: Life event segmenting allows us to reach users when they're in the midst of important life milestones like getting married, buying a house, or graduating college.
- In-Market Segments: By using in-market segments, we can focus on users that are actively considering buying a product or service that is aligned with your businesses’ offerings. The core of in-market segmenting is concerned with getting conversions from likely buyers.
- Custom Segments: Utilizing custom segments, we can target your ideal audience by entering relevant keywords, URLs, videos, and apps that are relevant to your target market. Google Ads will then display ads to people who would be interested in these keywords, URLs, videos, and apps.
- Detailed Demographics: Through detailed demographics, we can reach highly specific segments of the population. We can target viewers based on age, gender, and education or even more detailed demographics such as employment industry and parental status/age of kids.
- Remarketing: Reach users that have interacted with your business, including past visitors to a website, mobile app, videos, or customers who have given you their contact information. Remarketing can be used for re-engaging previous customers, cross-selling, and targeting people who have already shown interest in your offerings.