You may hear the term “landing page” thrown around loosely when discussing websites and digital marketing. The term is often wrongly applied to service or product pages that act as traditional web pages because of the presence of calls-to-action (CTAs). However, that is not the true definition of a landing page.
Landing pages serve one purpose: conversions. The page is stripped of extraneous information, fluff content, links, and items that distract from the primary focus of getting the page visitor to perform a conversion action, whether that’s via a lead capture form or by placing a call, etc. A well-designed landing page keeps visitors from leaving the page before becoming a conversion.
As landing pages are solely intended to lead to conversions, they are designed differently than typical web pages. If you’re unsure of how to effectively implement a landing page on your website, SEO Idaho can help. We design and develop modern, responsive, marketing-focused landing pages for clients across a breadth of industries and disciplines, and our prices are highly competitive with landing pages starting at $399.