Category: Google Updates

Just how accurate are Google Ads conversion metrics? As marketers, we tend to live and die by the metrics Google gives us when we run

Keywords are words and phrases that are used to match ads with the search terms that people are searching for. There are different types of

Have you ever wondered if you’re doing good Google Ads keyword research or not? Having a high performing/converting Google Ads campaign starts off with good

On December 3rd, Google announced implementation of a broad core algorithm update. While Google releases hundreds of algorithm updates a year, sometimes several in a