How to do Good Keyword Research for a Google Ads campaign 1
Have you ever wondered if you’re doing good Google Ads keyword research or not? Having a high performing/converting Google Ads campaign starts off with good keyword research. It doesn't matter how good the rest of the campaign/ads are set up if your keywords aren't good. You can't sell a steak to a vegetarian, right?
When it comes to keyword research for Google Ads, there are a few key steps you should take. First, you need to identify your target audience and the types of keywords they might use when searching for your product or service. There's a monumental difference between product-based, info-seeker, and service-based keywords.
Sometimes it's not always black and white either. When in doubt do a Google search with the keyword you're researching and Google will show you the type of keyword it is, based on the results you get back. We can't count how many keywords we've pasted into Google to make sure we were targeting the correct type of keyword. Nothing will burn through your budget faster than non-relevant keywords, and you'll be left with nothing.
You can start doing keyword research by looking at your client’s website, competitor websites, industry forums, and other sources of information. Once you have identified potential keywords, you should create a list of them and then use Google's Keyword Planner tool to get an idea of the search volume and competition for each keyword.
Next, you should narrow down your list of keywords by looking at the search volume. You want to focus on keywords that have a good amount of search volume. This will help ensure that your ads are seen by the right people and that you don't waste money on keywords that don't generate any clicks or conversions.
You should also consider using negative keywords in your campaigns. Negative keywords are words or phrases that you don't want your ads to show up for. For example, if you're selling shoes, you might want to add "free" as a negative keyword so that your ads don't show up when someone searches for "free shoes."
By following these steps, you can ensure that your Google Ads campaigns are set up with the right keywords and you're targeting the right audience. With good keyword research, you can maximize your ad spend and get the most out of your campaigns, which is what we’re all after, right?
Once you have your keywords set up, it's important to track and monitor their performance. You should be looking at metrics such as click-through rate (CTR), cost per click (CPC), and conversion rate to see how well your ads are performing. If you notice that certain keywords aren't performing as well as others, you can adjust your bids or remove them from the campaign altogether.
By monitoring your keywords and adjusting your bids accordingly, you can ensure that you're getting the most out of your Google Ads campaigns. Additionally, you should also consider testing different ad copy and landing pages to see which ones perform best. This will help you optimize your campaigns for maximum efficiency and get the most out of every dollar spent.
Here at SEO Idaho we specialize and excel in Google Ads that are guaranteed to bring customers through your door. Contact us today to see how we can help and which approach is going to be best for your business.